Case Study Five
The purpose of this case study is to show that reputation management works for anything. It works for people and, as shown in this case study, businesses. This client shows that reputation management works for every scenario and does not have to be employed only when there is negative PR circulating the internet.
With sites like Yelp and Foursquare, consumers check more and more in to what others are saying about a place or a product, before checking it out for themselves. This means that reviews have much power. One person’s angry review–because he or she did not read the instructions and used the product the wrong way–can turn away many future clients.
Sites such as Yelp allow for people to rate places with a certain number of stars based on a variety of influences such as space ambiance, employee helpfulness and friendliness, how great the products are, and how much bang for your buck. Some Yelp reviewers write a lot about their experience and others write very little. Which is fine except for the fact that some people only look at the number of stars a place gets. This means that people may only assume that a place with one star is extremely bad when in reality it got one star because the person was very angry and sought revenge on the place. The point is, one bad review can break a business.
The client for this case study is a well-known beauty line. This beauty business was being proactive and wanted to protect their company from bad reviews on sites like Yelp. Knowing that people were constantly searching on Google and Bing for their products, this company wanted to insure they gave a great impression.
In just a few short months, this reputation management firm was able to create a strong online presence for the company and their products. So now, when people search for the company’s name or for any of the company’s products, the only listings that show up are positive ones with great reviews on the business and their products.
Creating a strong online presence is not only great for reputation, but it’s also great for generating more income. With raving reviews showing up on the first several pages of Google, more consumers are convinced that the products are the best things out there and will make wonderful purchases. And when consumers see that other people are happy with their products, there will be fewer returns and refunds.
So the cost of reputation management, as shown in this case study, will pay for itself. Reputation management gives the client a positive online presence which in return will bring in more revenue.
This client shows that reputation management does not have to be just for those who already have negative publicity, but it can be just as beneficial for those who want to ensure that search engine sites are showing that which is necessary for good business and more purchases.