Corporate Reputation Management Company and Consultants Changes Celebrity and Companies Social Media Reputation
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Daily, every movement a celebrity makes is watched. The paparazzi report every minute detail: from what they are wearing, where they are eating lunch, to what type of lip gloss they are using. And in today’s world, this information is not only in the papers, on television, and in magazines. It’s also online.
Initially, the idea of reputation management was meant to extend the work of public relations outside of media relations (print, magazines, and the like). However, the work of reputation management companies extended further as the use of internet and social media to find out about celebrities gained popularity. The concern of PR consultants turned to watch with a much more focused eye on review sites, social media, and top search engine results for a company or celebrity.
With today’s world, the internet is everything. And it is easy for your reputation to flip from good to bad (or vice versa) based on but one photo that gets shared over Facebook, or a video clip that goes viral on YouTube. This has changed the game entirely. And, this is also where reputation management enters. The corporate institution works by keep watch over the reputation of an individual or brand, the good or bad. It can then determine what specific activities are making the reputation good or bad, and then addressing any problems that may arise. Sometimes, the management will use customer feedback (such as a poll or survey) to find how individuals feel about a certain brand or person. If caught early, a bad reputation can be reversed before it gets much worse. It’s akin to drinking extra orange juice and taking vitamins as soon as you get the sniffles to hedge against a full blown cold.
Besides polling or surveying the general population, a reputation management group can do a number of PR strategies to fix or maintain a good reputation for their client. This includes having a social media site to keep the public correctly informed and perform damage control when needed. However, it is important that social media be used properly. For instance, it’s a typical to want to respond immediately in crisis, but this can often lead to an angry, heated comeback post on Facebook. And once it’s out on the internet, it’s permanent. Having said that, there are some particular instances where an online response is needed immediately. Just a word of caution before leaping in to action–you don’t want to make a bad situation worse. Fight fire with water, not with more fire; unless you are looking to start an inferno.
It is human nature to defend our reputation using any tactics necessary. But, hastiness and leaping in to action is not always the best course of action. This is why the reputation management works so diligently to come up with the best strategic plan when it comes to online PR. A team constantly monitors the blogs, the websites, and the social media sites for anything the public is saying about a company or person while also incorporating their own comments. It is a constant PR battle to either improve a reputation or keep a reputation where it’s should be.
e-Reputation Management is Sticky Web Media, Inc company located in the U.S.A.-and is a reputation management company servicing small, medium, and large businesses nationally. e- Reputation Management serves all areas nationwide including Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (Washington DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).