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In this day and age to compete in the marketplace, you have to be able to manage your company’s online reputation. It’s a dynamic field of study always growing, however there are some very basic points. In this article we explore the most important ones:
Your company name is your most important keyword phrase. A search engine will see your site as the ultimate authority on your company. Ranking relies on the authority of a subject. If your company name is used to optimize more than one of the pages on your site, you’ll push your own company further up the rankings, if not to the very top. This is significant, especially if there are sites with negative content about your company. So certainly make sure your company name is used within the HTML Title and URL, especially on the ABOUT US and CONTACT US pages.
The main premise of internet based marketing to make certain you occupy as many of the top results as possible, eliciting prospective customers whenever they search. Not only does it portray your company as a leader in your specific field, it will also work to push competitors and detractors down, making them less visible. It’s not really possible to delete bad reviews and contrary information about you and your company, but you can at least control where you end up in a web search.
One of the best ways to ensure ending up in most of the top spots in a search is to fully utilize other sites that search engines see as credible sources, or authorities. These sites would be Facebook, Twitter, YouTube, LinkedIn, and Google+. Use these social network sites to the best of your ability, making sure that your company name and information is featured in the best possible light. Make sure you update and add content and information on these sites on a regular basis. The more original and unique your content is, the better.
There isn’t a company that has been able to capture every slot on the first page of a search, no matter how big they are. Not even Apple, or Coke has achieved that, however they are able to dominate the top ten slots. To be able to control the whole first page of a search, a company would have to have a name so unique that nothing else on the internet would have a name even remotely similar. That would seem impossible.
Patrick Ambron, CEO and founder of BRAND YOURSELF, says that LinkedIn has become the most important social network for businesses. This means that your profile on LinkedIn will get you higher rankings. If you lack the time or money to manage all your social sites on a regular basis, at least keep your LinkedIn page current. You shouldn’t neglect any of the major social media sites, but if you have to narrow your focus, LinkedIn should be a top priority.
Anchor Text is a hyperlink, or blue underlined phrase that when clicked takes you to another web site. Linking in this way to other web sites can improve your search engine reputation management. However, make sure that all your Anchor Text phrases are unique from each other. Google will shift you down the search ladder if all your Anchor Texts use the same phrase. So, partnering up with other sites that complement your business can be a very beneficial, and can lead to a symbiotic relationship that optimizes each other’s searches.
Regularly Google your company name, so you can see where you land. Rankings change very often. But, remember to go a few pages back, as links you may not want could make their way up to page one. You want to maintain your dominance of the first page, so be vigilant and persistent.
If negative content does manage to end up on the first page, you can always contact the originator of that content. Ask them point-blank, but in a polite and professional manner, how you can change their mind about you, or your company. If you cannot change their mind, at least comment on their page, if that’s an option, to relate your own view point. Tell how you will or could make up for your blunder, and how your company gives phenomenal service.
Make sure you keep up good service in the real world, and treat all your customers with the best possible attitude. Any disgruntled customer you have could end up leaving a bad review. The opposite also happens. A customer that is treated well, and loves the service you gave them will be much more inclined to give your company a glowing review, and thus further enhancing your reputation.
Press releases can also help you rank highly on Google. Send them out regularly, but make sure they are informative, unique, and relevant. Explain what your company is doing, or will be doing in the future. Anytime you provide a service or product, there is someone looking for what you are offering.
Wikipedia entries almost always land in the top five search results. You can’t write your own entry, or change it, if it contains negative or untrue content, but you can get help. Search the Wiki pages for help on how to alter bad content. Read through Wikipedia’s guidelines.
When you embark in changing, and upgrading the reputation of your company, you must be realistic. It could take time to get you into the top ten slots of a search. If you have a lot of negative content that comes up near the top, it could take a year or more to move it off the first page. You have to work at it, and make sure there is a lot of good, organic, informative content about your company on the internet.
Google Analytics, iWeb Tools, and other sites can help you analyze and monitor what is being written about your company. There are many SEO and reputation companies that can also assist you in this process.
You have to constantly clean and refine your keywords and incoming links. These are two of the most important factors in helping customers find your company in the web. If customers can’t find your company, it doesn’t’ matter how good your reputation is. When you build you brand, you have to be very aware of what keywords your demographic searches for.
Be sure to install a Social Media Newsroom (SMNR) on your website. It raises your search rankings, and allows you to organize all your media on one page. This will also allow you to increase your searchable content with blogs, comments, announcements, news, etc. You can also link to other authoritative sites such as YouTube, where you can post an instructional video.
Social Media management sites, such as Hootsuite and Tweetdeck can help you keep track of tweets or posts about your company on Twitter, Facebook, or even RSS (Really Simple Syndication). These management sites can help you direct your attention to content that needs to be immediately responded to. It will also help you see when good things are posted about you, which you can then showcase, or link to the sites that carry them.
You must also create your own good will. The executives and key employees of your company can be spotlighted, as do things that are done that help their communities. Pictures and videos on your social sites are invaluable as promotional tools.
Contests and giveaways are great attention–getters on social media. They are also great content for Press Releases, and earn you clicks that add up to higher rankings.
One of the most important things a company can do is to get involved in its on-line and real-life communities. Whether it’s participating in community projects, or becoming involved in blogs and forums that relate to your company, these things generate content from sources outside your company. Good deeds offline and online, cumulate to good reviews and kudos that enhance your web presence.
People get the vast majority of their information on the internet. They even turn to social media sites for news, reviews, and instruction. If you don’t have a social media presence, you are invisible to a huge percentage of the population. Almost everyone researches companies they deal with online, before contacting them. If you have an amazing social media presence, you ensure yourself new customers, and returning ones. People also get involved via social media. It is much easier to interact online than in person. The better your Facebook, LinkedIn, Twitter, Tumblr, Instagram, or any other page, the more likely you are to interact with current and future customers.
As you build your brand, some customers will become loyal, and even fans of your business. You can showcase these great customers and highlight their good business praises. Good reviews add up to fresh, unique content, and greatly increase search rankings. You can encourage your customers to give you favorable reviews by providing them with links for their ease. But, beware of fraudulent reviews. These can decrease your rating, as search engines know of this trick. It will also turn off your smarter potential customers.
So there you have it, the most important things you can do to manage your reputation.
e-Reputation Management is Sticky Web Media, Inc company located in the U.S.A.-and is a reputation management company servicing small, medium, and large businesses nationally. e- Reputation Management serves all areas nationwide including Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (Washington DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).