What is online reputation management?
Online reputation management, or ORM, is the PR process of monitoring a reputation on the internet with an intent to influence an individual person’s or business’s reputation. Since computers are often used to look up information about a person or a business, it has become essential to monitor what search results come up for reputation reasons. It involves using SEO (search engine optimization) tactics, responding to complaints and negative posts, and asking sites to delete incorrect information.
How does online reputation management work?
Online reputation management works by giving you more control over what searchers are finding about you or your company. With the use of online reputation management, it is possible to affect what shows up on the first several pages of a search. The most popular search engines are Google, Yahoo, and Bing; each of these can be affected by online reputation management. The process works by using specially designed assets for each client. The strategy used will vary slightly from client to client because it is understood that each client will have a different purpose and different needs to focus on. But basically, content is created and it is this content that the online reputation management firm uses to top the first pages of your search engine results. The effect? When people search for your name or business using Google, Yahoo, or Bing, they see this content.
Who are the major search engines?
Google is currently the most used search engine and is typically the first search engine focused on in an online reputation management campaign. But the other search engines in the top five are Yahoo, Bing, Ask, and AltaVista.
Why is search engine marketing so important?
Many people search for information about a person or a business before going out and making a decision or a purchase. So what shows up in a search in to yourself or your business is important. If only negative reviews or posts show up at the top of the search engine page, than the potential customer is not likely to continue to look for your product. But if there are all of these positive posts filling up the spaces, the customer is going to feel secure in making a purchase or doing business with your company.
How much does it cost?
There is no set price because as mentioned in the previous section, each client gets a personalized strategy. However, this company will work out a strategy that fits within a budget set by you but will give you the best outcome.
What is the difference between this online reputation management firm and other reputation management firms?
We provide the best service. Our company has received 100% satisfaction from our clients because we make our relationship personal. We see clients as more than just a source of income.
How long does it take before the results of online reputation management can be seen?
Each strategy can vary but a change will certainly show within the first week of starting with online reputation management.