- By admin
- 18 Comments
Doing anything well is much harder than doing things poorly. It is easier to be terrible than it is to excel. Just like it is easier to make a mediocre apple pie than it is to make an apple pie with a perfect golden crust and perfect sized slices of apples in the middle. Putting pie aside, as a small company it can be difficult to build a strong brand name let alone a good reputation with all the competition you may face.
When you are a smaller, more personal company, you are up against chain stores and other big businesses who have a name that precedes itself, not to mention their funding for large marketing campaigns. Todays tough economy is even tougher when you are the underdog. Running a business is a difficult task in itself. With the addition of the task of building a following and a reputation for being a great business is something a manager may simply not have the extra time for.
But PR is essential; a necessity for every company in order to keep up with its competition. Your company has the options of two different things here. The company can hire another manager to take on the task of tackling PR problems and building positive reputation, or the company can hire a professional reputation management to shoulder the important and time consuming task.
So first off: what is reputation management? Put simply, it is a team of individuals that manage your business reputation management. For starters, the team diagnoses the status of your company’s reputation. As a small business just starting out, it has a good reputation. You are untarnished and people are unaware about it, so they do not have much to say one way or the other. This is the optimum time for a reputation management to come in; you do not have to wait for negative reviews for them to help. Although a team can repair a bad reputation, it is always better for the company’s image if there was never a bad reputation to begin with.
Once the team is situated, it works to build up and protect the company’s reputation. This may includes monitoring all forms of media, both online and offline. Along with keeping an eye on things and having a defense, the team also has an offensive side. This means that the reputation management produces its own posts on social media sites such as Facebook, Twitter, on blogs, and the company’s website.
In summary, the reputation management team does three things: build, maintain, and recover. It builds a reputation then maintains it. If it has to, the team can recover a company’s reputation if for whatever reason, it has gotten a bad reputation.
Simply put, it may not seem like so difficult of a job. But it is a constant struggle whether you are reversing a reputation, building one up, or simply maintaining it. Above all, it takes a lot of time out of one’s day. It is full time job which not everyone is capable of. Which does your company need? Another manager or a reputation management company?
e-Reputation Management is Sticky Web Media, Inc company located in the U.S.A.-and is a reputation management company servicing small, medium, and large businesses nationally. e- Reputation Management serves all areas nationwide including Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (Washington DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).