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It’s well know that certain international hotel chains have a bad rap. The thought of staying in one of their rooms is even cringe worthy. And how do we know this? From their reputation of course, from what our friends, family, and neighbors have told us. Also, from searches on Google. It’s in the reviews and on the websites which hotels are acceptable and which you should avoid at all means. In the hotel business, reputation is everything and it can be difficult to acquire once it’s gone.
Once a reputation has been tarnished, it’s a nearly impossible feat to retrieve. But, there are two ways that you can counter a bad reputation. One, don’t get a bad reputation in the first place. Seems simple enough right? Two, hire a reputation management company. Actually in both cases, you should still get a reputation management company because there are three parts of the job of a reputation management expert: build a reputation, maintain a reputation, and recover a reputation. So in either situation, a reputation management company can help. The building a reputation aspect comes in when a business is just starting off. These are the early stages when no one really knows what to think. Therefore, these are also the most critical stages of a business’ reputation. From here, it can go either really good or really bad. A reputation management helps to make it go the former Then, like the name suggests the maintenance part comes into play. Once a good reputation is created, the company of course, wants to sustain it. The reputation management works towards this goal. And the third part comes in whenever a bad reputation is received. This part works by hiding the bad reputation with even better marketing and self-promotion. Once this is achieved, the reputation management can go back to the maintenance aspect.
The definition of reputation management is “the practice of understanding or influencing an individual’s or business’s reputation”. In layman’s terms, it means one of these firms is going to do a number of PR related activities to improve or maintain a hotel firm’s reputation. Some of these PR related activities include:
- Blogging with blog posts that are updated every day
- Directory listings with a listing on a website in directories using optimized words
- Direct reviews with making sure that there are good reviews of the hotel on the websites
- Online publicity with written articles, links and banners
- Social networking with posts on Facebook, tweets on Twitter, and others
These are general tactics and while also just a basic outline of what can be done, a plan will be created and tailored specifically to meet the needs of your company. Every situation is a little bit different and a brand reputation management company will see that the correct plan is used to work specifically for your situation.
e-Reputation Management is Sticky Web Media, Inc company located in the U.S.A.-and is a reputation management company servicing small, medium, and large businesses nationally. e- Reputation Management serves all areas nationwide including Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (Washington DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).