Online reputation management starts with a variety of strategies. One of the most common being building links. When it comes to effective link building, there are several ways that reputation management firms go about it.
For starters, it is a very thought consuming process. Carelessness or not following the proper etiquette can lead to ineffective link building. Basically put, it is essential for the people who work for online reputation management firms to behave in an appropriate manner when emailing other sites or blog posters and asking for links.
The rules are written out in the simples of forms:
- Use the right form when addressing someone
- Request links personally
- Avoid spamming social media sites with link requests
- Don’t instruct bloggers (or whoever you ask) on how to link
- Use original content when creating links
It may not seem like it, but link building is a matter of building a relationship between the online reputation management firm and whoever is creating the link. This kind of relationship becomes more than just business. It’s personal. Which means that you should not send out the same generic email to each person. The best start is to address the blogger, or whomever you are speaking/writing to, by name. It should be relatively easy to find the blogger’s name on their website. And while you are searching their blog for their name, take the opportunity to get to know them a little. It could help build a stronger work relationship.
On that same train of thought, do not have someone else take on the task of asking for links. Again, it is that personal relationship that can make the difference between getting an affirmative reply and having your email end up in the trash can or spam folder.
Also avoid spamming people with link requests. This has become a larger problem with the rising use of social media sites. Take, for example, when someone friends you on Facebook or follows you on Twitter. It is an automatic response to reach out to that new friend or new follower and ask for their help. But try to avoid jumping on them as soon as they friend you or follow you–it is not an effective tactic and will more likely scare them off.
Another thing you want to avoid is annoying bloggers with your link requests. A typical way of doing so is asking for the link to be a certain way or telling the blogger how to link. For many, blogging is a job or a hobby and no one likes to be told how to do their job. Let the blogger do what they are good at rather than giving them instructions on something they already know.
The last piece of advice is to use original content when it comes to links. If you use unoriginal content, no one is going to pay it any attention because they’ve already seen it. If you have something new and exciting, more people are going to take notice.
For those in the online reputation management world, knowing how to act and treat bloggers is essentially. They help out a lot with a reputation management campaign. These tips will help when it comes time to asking for links.
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