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If you are new to reputation management, you would probably be baffled by the link between search engine optimization and reputation. Well, the “sub-field” or “niche” of search engine reputation management does exist and it is something everyone concerned with online reputation should care about.
Relationship Between SEO and Reputation Management
In general terms, search engine optimization (SEO) is the process of ensuring that web pages top search engine results for specific keywords or keyword phrases. It is about ensuring that a business becomes easily findable online. SEO is related to reputation management because it serves as a solution to getting rid of online content that are deemed unfavorable or negative to a company.
A startup software development company, for instance, may have distributed its trialware to the public before doing an actual online promotion. In cases like this, what usually happens is that those who used the trialware (commercial software offered on a trial basis) and were disappointed will be posting bad reviews or comments. Some will curse the products while others simply search for information on “how to uninstall (product name)”—giving rise to a multitude of web pages about removing or uninstalling (product name).
This kind of situation is definitely going to hurt the reputation of the startup software company. To get rid of all those undesirable content that appear on search engines when searching for their company’s or products’ names, they will have to employ an SEO specialist. Search engine optimization will not erase the unfavorable content online but it will push them to lower result ranks (later pages) such that they practically become invisible to potential customers. Once they are relegated to lower search result rankings, they can no longer negatively influence the perception of those who will be looking for information about the startup software development company and it products.
Search engine reputation management has two main objectives. One is to establish online presence and the other is to get rid of unfavorable online content from the first few pages of search engine results. Search engine optimization helps establish online presence by making sure that it is the client’s website, homepage, blog, social media account, and other web pages that appear as the first results when someone searches for the client’s name, brands, or products. The second objective, as discussed earlier, is about ensuring the dominance of reputability-enhancing web content.
For Whom Is Search Engine Reputation Management?
Search engine reputation management is mostly intended for small to medium size companies whose online presence is largely influenced by search engine results. These are the companies that are found by customers through online search. These include startups in almost every industry or field of business.
Bigger and more established companies like Apple, Samsung, Sony, and Microsoft no longer need this kind of reputation management since their online presence does not heavily rely on search engines. Even if these companies don’t appear on search engines, they will continue to be present online because mainstream and online media regularly cover developments related to them.
It is important to remember, however, search engine reputation management cannot stand on its own as an effective reputation management solution. There is also a need to counter negative or unfavorable information spread on social media and in bulletin boards or online forums. It is just one of the important methods of maintaining good online reputation.
e-Reputation Management is Sticky Web Media, Inc company located in the U.S.A.-and is a reputation management company servicing small, medium, and large businesses nationally. e- Reputation Management serves all areas nationwide including Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (Washington DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).