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20Aug2014

What It Means to Do Ethical Reputation Management

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There are many ways to do reputation management. Companies or agencies offer a multitude of creative options. However, it is important to set limits or to identify the boundaries every reputation manager should respect. Actions aimed at maintaining a good reputation should not mean the commission of unacceptable practices or the attempt to put down other companies to create an impression of superiority.

 

Here are some of the most common things to NOT DO to maintain an ethical reputation management endeavor.

 

Not Presenting Misrepresentations and Overstated Profiles

 

It is certainly unacceptable to lie about qualifications. Misrepresentations or exaggerations are to be avoided. There’s a difference between manipulating details to make someone or a company look better and using false information to appear impressive. Histories and profiles should be written with complete accuracy. They can infuse some engaging style of writing but they should not bear any form of misrepresentation or deceit.

 

For example, a reputation manager cannot add lists of nonexistent awards or citations  on a client’s profile to improve their chances of finding employment. Additionally, attempts at associating a client with certain influential people or groups should also be avoided. These are cheap tricks and the backlash will be severe once the truth is discovered.

 

Not Spreading False and Damaging Information about Competitors

 

The goal of making someone or a company more appealing and credible should not lead to attempts at unconscionably attacking competitors with falsehoods and unwarranted accusations. Highlighting a client’s achievements and credentials, even to the point of being annoying, is acceptable. However, putting down a competitor with damaging rumors and unfounded allegations are never ethical.

 

A reputation strategist should never overdo propaganda dissemination by spreading rumors of alleged wrongdoings to attack the credibility of a competing business. Similarly, concerted efforts at trying to derail or sabotage a competitor’s marketing efforts should not be an option.

 

Not Paying for Exaggerated or Undeserved Praises

 

Hiring an army of “dedicated sycophants” is a no-no in ethical reputation management. It’s okay to tirelessly promote good reviews or encourage satisfied customers to post positive comments but it’s never acceptable to pay bloggers to write inaccurately positive reviews. Likewise, it is not a good practice bribing people online to drop positive reviews or praises when they are undeserved.

 

Generally, it is relatively easy spotting these exaggerated or undeserved praises and positive comments. However, most customers don’t really mind them. They have the effect of possibly enhancing reputation but they are unlikely to leave a significant dent when readers realize that they are actually fake.

 

Not Paying People to Besmirch a Competitor’s Reputation

 

The negative counterpart to paying for praises, this unethical practice is not really uncommon. Many do this especially during elections. Those who are hired to do this unethical task are usually avid supporters of the paying person or company. Of course, this practice has to be stopped. Reputation building is about enhancing a client’s image, not destroying others’ reputability.

 

Unfortunately, many continue to practice unethical reputation management strategies. Some suggest beating fire with fire but it is still preferable to do what is right and let the wrongdoers suffer the consequent backlash.

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A definition of Reputation Management

e-Reputation Management is Sticky Web Media, Inc company located in the U.S.A.-and is a reputation management company servicing small, medium, and large businesses nationally. e- Reputation Management serves all areas nationwide including Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (Washington DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).