What do you do when your company is suddenly under siege online?
Strauss Firms after doing an online audit on brand and public perception, found that it’s company reputation was suddenly under attack, this was due to a slanderous news article which quickly occupied the first few pages of Google when searching for the company.
Strauss Firms has previously done business with E-Reputation to enacted what we call “Crisis Management”. Thanks to our earlier work together, we already possess many positive an flattering press releases, images, and blog content, which we were ready to release into the world wide web, in tandem with promotional strategies.
Thanks to E-reputation, the negative online perception was thwarted, the online damage to Strauss Firms was almost immediately negated. With the focus of boosting a plethora of positive articles and news stories about the company, as opposed to the one bad press article.
Strauss Firms now enjoys a healthy online brand image, and sales are now higher then they have ever been. E-Reputation is now their go-to company for crisis aversion, and mitigation.